cookie cutouts

Cookie Book: A holiday tradition

The 2023 We Energies Cookie Book honors Wisconsin’s first responders. We will be highlighting the work of firefighters, law enforcement officers, EMTs and paramedics—and showing off their baking skills. Watch for additional information later this year. Distribution events start in November.

Our Cookie Book is a holiday tradition dating back to 1928, when it promoted the use of electric appliances for baking. The books were produced every year until 1974, when rising energy costs led us to promote conservation. The next editions came out in 1984, 1991, 1998 and 2022. The book returned as an annual tradition in 2006. You can see all the previous editions in our archive.